Coaching YouTube Ads 60 Days

How We Generated 280+ Leads for a Fitness Academy

A multi-channel YouTube and Meta Ads strategy that reduced cost per lead by 38% and filled their coaching program with high-intent buyers.

280+

Qualified Leads

38%

Lower CPL

22%

Lead-to-Sale Rate

Days

The Challenge

This fitness coaching academy had great trainers and proven results, but they were struggling to fill their ₹50,000 coaching program. Their main issues:

Low-quality leads—most weren't serious about investing ₹50K
High cost per lead (₹2,400/lead) from Meta Ads alone
No lead nurturing system—all pressure on sales calls
Generic funnel—didn't address specific pain points

The founder was spending ₹3.5L/month on ads but only converting 8-10 clients. At this rate, scaling was impossible. They needed a complete lead generation overhaul.

Our Solution

Week 1-2: Strategy & Funnel Design

We designed a multi-channel approach targeting high-intent audiences:

✓ Built YouTube Ads targeting "fitness transformation" and "weight loss program" searches
✓ Created lead magnet: "7-Day Body Transformation Blueprint" (PDF guide)
✓ Redesigned landing page with testimonials, transformation photos, and VSL
✓ Set up 5-email nurture sequence to qualify leads before sales calls

Week 3-4: Launch & Optimize

We launched campaigns across YouTube and Meta:

✓ YouTube In-Stream Ads targeting fitness/weight loss content
✓ Meta Lead Gen campaigns with instant forms
✓ Retargeting campaigns for landing page visitors
✓ A/B tested 6 different video ad hooks

Week 5-8: Scale & Convert

We scaled winning campaigns and improved conversion rates:

✓ Scaled YouTube budget to ₹2.5L/month (drove 60% of leads)
✓ Added SMS follow-ups for leads who didn't book calls
✓ Implemented qualification questions in forms to filter serious buyers
✓ Created video testimonials from successful clients

The Results

Before Bizzhike

Leads/month: ~60 (low quality)
Cost per lead: ₹2,400
Conversion rate: 12%
Clients/month: 8-10

After 60 Days

Leads/month: 140+ (high quality)
Cost per lead: ₹1,490 (-38%)
Conversion rate: 22% (+83%)
Clients/month: 30-35 (+250%)

Campaign Breakdown

YouTube Ads

Leads: 168 (60%)
CPL: ₹1,250
Conversion: 25%

Meta Ads

Leads: 112 (40%)
CPL: ₹1,850
Conversion: 18%

"Best decision we made. Their YouTube strategy filled our coaching program with high-intent leads who were ready to invest. We went from struggling to get 10 clients/month to consistently closing 30+."

Amit Verma

Fitness Coach

Key Takeaways

YouTube Ads work brilliantly for high-ticket coaching. They capture high-intent searchers.
Lead nurturing is critical. Email sequences pre-qualify leads and increase close rates.
Multi-channel beats single-channel. YouTube + Meta > either alone.
Transformation content sells. Before/after photos and testimonials convert.