DTC E-commerce Meta Ads 12 Months

How We Scaled a DTC Fashion Brand to ₹2.2Cr/Month

389% revenue growth in 12 months using data-driven Meta Ads, creative testing, and conversion rate optimization.

389%

Revenue Growth

4.8x

ROAS

63%

Lower CAC

₹2.2Cr

Monthly Revenue

The Challenge

This DTC fashion brand was stuck at ₹45L in monthly revenue. They were running Meta Ads but seeing:

High customer acquisition costs (₹1,850 CAC)
Poor ROAS—barely breaking even at 1.2x
Creative fatigue—same ad creatives for 6+ months
No email/SMS automation—missing 30%+ revenue opportunities

The founder was frustrated. They were spending ₹8L/month on ads but barely making a profit. They needed a complete system overhaul—not just better ads, but a full-stack growth strategy.

Our Solution

Month 1-2: Audit & Foundation

We started by analyzing their existing setup and rebuilding the foundation:

✓ Implemented proper Facebook Pixel tracking & Conversions API
✓ Restructured ad account with proper campaign architecture
✓ Created audience segmentation strategy (cold, warm, hot)
✓ Set up abandoned cart & post-purchase email flows

Month 3-6: Creative Testing & Scaling

We launched a high-volume creative testing system:

✓ Produced 40+ new ad creatives (static images, videos, UGC content)
✓ Ran Dynamic Creative Testing (DCT) campaigns
✓ Built lookalike audiences from top customers
✓ Scaled winning creatives with CBO campaigns

Month 7-12: Optimization & Profitability

We focused on maximizing profitability:

✓ Implemented Advantage+ Shopping Campaigns (ASC)
✓ Optimized product pages & checkout flow (increased CVR by 28%)
✓ Launched SMS marketing for time-sensitive promotions
✓ Created VIP customer segment for repeat purchases

The Results

Before Bizzhike

Revenue: ₹45L/month
ROAS: 1.2x
CAC: ₹1,850
Ad Spend: ₹8L/month

After 12 Months

Revenue: ₹2.2Cr/month (+389%)
ROAS: 4.8x (+300%)
CAC: ₹680 (-63%)
Ad Spend: ₹42L/month (profitable scale)

Additional Wins

28%

Increase in CVR

35%

Repeat Purchase Rate

₹45L+

Email Revenue (annual)

"Bizzhike transformed our Meta Ads strategy. We went from losing money to 4.8x ROAS in just 3 months. Their team actually cares about our business growth, not just ad spend. Best agency decision we've ever made."

Priya Sharma

Founder, Fashion Brand

Key Takeaways

Proper tracking is non-negotiable. Without accurate data, you're flying blind.
Creative testing at scale wins. High-volume production + ruthless testing = lower CAC.
Email/SMS is not optional. It's 30%+ of your revenue potential.
Conversion rate optimization compounds results. Better landing pages = lower CAC.